Publicis Groupe posted organic revenue growth of 6.4% in the March quarter, further increasing its lead against competitor global advertising companies.
The US grew at 4.7, Europe at 4% and APAC at 6%.
The company confirmed full year organic growth guidance of 4% to 5%.
Publicis expects to see a slight sequential acceleration in net revenue organic growth in the June quarter, provided that macroeconomic conditions do not "significantly" deteriorate.
However, the Middle East represented less than 3% of net revenue.
“Publicis had a very strong start to the year, outperforming the industry for almost 20 quarters in a row despite the volatile macro environment,” said CEO Arthur Sadoun.
“In what remains an uncertain global context, we are committed to giving visibility into our performance for the rest of the year.
"At a time when our industry has seen more changes in the last 12 months than the last 12 years, we are confident that we will outperform again in 2026 and beyond, for three key reasons.
Sadoun said the company was “laser focused” on growth for clients.
“This has enabled us to be #1 in the new business rankings once again, and for the 7th consecutive year, and means we are still #1 in the U.S. and China in 2026, even after the consolidation of the market,” he said.
“Second, we are further increasing our addressable market in a shrinking competitive landscape, investing in the channels and capabilities that deliver the most value for our clients.
“This was the case again in Q1, with the acquisition of the content measurement platform AdgeAI, and 160over90, the global leader in sports marketing.
“Last but far from least, AI continues to be a tailwind for Publicis, driving our growth, widening the gap with competition, and enabling us to expand our partnerships with some of the world’s most innovative companies like Microsoft.”
The company's AI-powered marketing services, representing 86% of total net revenue, continued to perform strongly, driven by rising client demand, and delivered +7.6% revenue organic growth and +5.6% net revenue organic growth in the quarter.
This includes the Connected Media practice, which posted high single-digit net revenue organic growth, and Intelligent Creativity practice, which delivered low single-digit organic growth this quarter.
Publicis said the geopolitical situation in the Middle East reduced client visibility and weighed on large and capex-heavy transformation projects.
As a result, the Technology practice, representing 14% of total net revenue, was slightly down on a net revenue organic growth basis this quarter.
From the March quarter announcement:
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