Publicis maintains strong revenue outlook despite US trade war

Chris Pash
By Chris Pash | 15 April 2025
 
Credit: Victor Freitas via Unsplash

France-based global advertising company Publicis Groupe, citing account wins, is keeping its strong outlook for full year growth.

Reported net revenue was up 9.4% to €3.535 billion in the March quarter, with all regions performing well despite a “challenging” global context.

The company record new business run, with a dozen material wins offsetting deteriorating macroeconomic conditions.

Organic growth came in at 4.9% and the company is maintaining its full year guidance of 4% to 5%.

“We kick-started 2025 with a record new business run, with a dozen material wins across diverse sectors, geographies and expertise,” said CEO Arthur Sadoun.

“This performance, placing us at the top of the rankings,2 once again, will allow us to offset the potential effects of the deteriorating macroeconomic context.

“It makes us extremely confident in delivering our 4-5% organic growth guidance for the year, translating to 6-7% at constant currency, including acquisitions.

“The first months of 2025 were also busy in terms of M&A. We have invested half a billion euros in data, creators, and digital media, reinforcing our position as a Category of One to deliver innovation and differentiation for our clients, and opening new addressable markets for us.  

“Looking ahead, we have never been in a stronger position to help our clients, in the good times, and even more importantly, in the challenging ones. 

“Thanks to the best identity graph in the industry, they can accelerate their growth by building direct relationships with their customers and their prospects. 

“With our unique connected media ecosystem, they can optimize their investments and link them to business outcomes. 

“Our production backbone enables them to minimize waste, and maximize creative asset reuse. And with our 25,000 engineers, they can future-proof their business in the age of AI. 

“These unique competitive advantages, and our diversified revenue mix that continues to withstand business cycles, mean that today we are confident in outperforming not only in 2025 - for the 6th year in a row - but also beyond, in what will be a shrinking competitive landscape.”

Regional results for the March quarter 2025:

publicis march q 2025 by region from announcement

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