Rebecca Sowden.
Rebecca Sowden has been appointed to lead Publicis Groupe Sport & Entertainment in the New Zealand market.
Publicis Sport & Entertainment sits within Publicis Media Exchange (PMX), the Groupe’s central media investment and intelligence unit.
“Sport and entertainment are increasingly among the most valuable channels for brands, combining cultural relevance, live engagement and genuine audience connection,” said PMX Australia and New Zealand CEO Anthony Ellis.
“They offer brands a unique opportunity to become part of the moments, communities and passions that matter most to people.”
“Rebecca’s experience across rights-holders, broadcasters and partnerships makes her ideally placed to lead our sport and entertainment offering in New Zealand.
“By connecting our expertise across strategic consulting, brand partnerships and content innovation, we help brands show up in culture in meaningful ways and translate that engagement into measurable business outcomes.”
In her new role, Sowden oversees the strategic and commercial direction of Publicis Sport & Entertainment in NZ.
She brings a strong track record across sport, media and partnerships, including ad sales partnerships and integration role at Sky Sport and as founder of women’s sport consultancy, Team Heroine.
“In a world of increasing fragmentation, there has never been a more important time for sport and entertainment,” said Sowden.
“Few platforms have the power to connect people at scale, transcend culture and create meaningful impact in the same way.
“I’m thrilled to be joining Publicis Groupe to help brands and partners drive growth, and to combine my passion for sports and entertainment with the Groupe’s scale, creativity and connected capabilities across Australia and New Zealand.”
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