Jason Tonelli has been appointed to Publicis Groupe's new role of chief product officer to expand strategic partnerships and products across data science, analytics, commerce, content and performance marketing.
The role is to ensure the Groupe identifies and develops new products for clients to help them in their marketing transformation journey.
As part of Tonelli’s broadened remit, he will retain his current role as CEO of performance marketing agency, Performics.
ANZ CEO Michael Rebeloh: “As the chief product officer, Jason will ensure that we take a collaborative approach to ongoing product development; enhancing our product solutions for our clients across the Groupe.
"He will advance solutions and product roadmaps across the key areas of data science, analytics, commerce, content and performance marketing.”
In other roles, Tonelli was previously Publicis Media ANZ’s chief digital and technology officer, and executive director of technology, digital and content at Starcom Australia.
He has been CEO of Performics for the past two years, and serves on the Board of Directors for the Audited Media Association of Australia.
On his expanded role, Tonelli says: “Publicis Groupe is a company known for supporting the growth of its talent, and solving complex problems for its clients in disruptive and creative ways.
"After almost eight years with the business, being able to further connect our products and empower the people in our brands to bring together creativity, media and technology for our customers is an exciting opportunity.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.