The Australian Marketing Institute (AMI) has revealed the winners of its 2017 Awards for Marketing Excellence.
The awards were handed out at the ceremony in Melbourne last night.
Among the accolades, Publicis boss Andrew (Billy) Baxter picked up the Sir Charles McGrath award recognising his contribution to the industry.
Vanessa Lyons from AUB Group was named the inaugural Chief Marketing Officer of the Year.
Lee Tonitto, CEO of AMI, says: “These awards were presented to organisations and marketers who have achieved extraordinary results from innovative and effective marketing practices. As an industry we recognised and celebrated the biggest marketing success stories of the year.”
Here’s the full list of award winners:
- Special Award – Marketing Team of the Year: Curtin University Marketing Team
- Special Award – Future Leader of the Year: Michael Laps, Yoghurt Digital
- Special Award – Certified Practising Marketer of the Year: John Clay
- Special Award – Chief Marketing Officer of the Year: Vanessa Lyons
- Special Award – Sir Charles McGrath Award: Andrew Baxter
- Brand Revitalisation: Parmalat Australia - Breathing Life into the Milk
- Consumer Acquisition Marketing: Perpetual – Sails for your Second Wind
- Consumer Research Insights: AFFINITY - Prospan - Don’t Ignore a Cough
- Consumer Retention: Iron Mountain - Customer Saves Program
- Content Marketing: Queensland Department of Transport and Main Roads & BCM - Protect Your P-Plater
- Corporate Social Responsibility: Gemba – Good for Cricket
- Creativity in Brand, Product, or Service Marketing: Sunny Queen & BCM –
- How a Chook on a Bed Laid a +70% Sales Increase
- Customer Experience Marketing: RMIT University – Transforming
- the Customer Experience
- Data Driven Marketing & Advertising: Columbus and Carat – Taking Data to the Skies
- Education: Box Hill Institute – Skill Seeker
- Experiential, Sensorial and Internal Employee Marketing: Westpac – Westpac Wardrobe
- Financial Services Marketing: Paypal Australia – Shop Off the Beaten Path
- Innovation in Product or Service: IBM – Cognitive Couture
- Integrated Marketing Communications: QIC Robina Town Centre – The Kitchens – Let’s Stir It Up
- Marketing Communications B2B and B2C: Avid Property Group – Harmony Marketing Campaign
- Not for Profit Marketing: Hockey WA – Hockey for Life
- Public Sector Marketing: Bureau of Meteorology – BOM Weather App
- Small Budget Marketing: Dragonfly Marketing – 2016 Tastings on Hastings Festival
- Social Marketing and Social Change: Motor Accident Commission – Low Level Speeding
- Social Media and Digital Marketing: Social Soup - L’Oreal La Roche Posay
- Sponsorship Marketing: Credit Union Australia – Utilising sponsorship as a channel to drive brand awareness and consideration in a cluttered market
- Tourism Marketing: The Articulate Pear – 2016 Taste Riverina Festival
- Special Award – Marketing Team of the Year: joint winners: Bureau of Meteorology – BOM Weather App AND QIC Robina Town Centre – The Kitchens – Let’s Stir It Up
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