Publicis Groupe in Australia is a stand out performer compared to most of the agency's businesses across the world.
Australia delivered 9.5% organic growth in the December quarter compared to the global number of 5.9% for the France-based advertising group.
This put Australia at 7.3% growth for the full year compared to 5.6% for the whole group.
All Publicis’ regions reported growth for the quarter and for the full year when “our main competitors are expected to be negative overall,” according to CEO Arthur Sadoun.
Publicis expects to outperform the industry again in 2026, forecasting full year organic growth of 4% to 5%.
Sadoun said 2025 has been a year of increased investments in AI capabilities and talent while improving on our industry-leading margin and free cash flow.
“It was also a year of sustained commercial momentum as we once again topped the new business rankings,” he said.
“Since the rise of GenAI three years ago, the growth model we have built means artificial intelligence is not a headwind for Publicis, but a strategic driver of growth and margin expansion.
“Over that period, we have increased our organic net revenue and operating profit by 20%, widening the gap with peers and growing ahead of competition by 700bps in 2025."
He said Publicis net organic is growth growing more than twice as fast as the second best performer.
"On global media billing for the first time last year, including in the US and China, on client retention with no material account loss and a 98% retention rate on new business with more than $8 billion in net new business, as you can see in the JPMorgan ranking," he said.
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