Psembi Kinstan joins DDB Melbourne as ECD

Maha Obeid
By Maha Obeid | 2 September 2021
DDB Group Melbourne ECD Psembi Kinstan

Psembi Kinstan starts a new role as executive creative director at DDB Group Melbourne on Monday, after returning to Australia.

Kinstan, whose career began in Melbourne, did a seven-year stint in London where he was the youngest creative director in the histories of VMLY&R London and BBH London.

Also joining DDB Group Melbourne is head of planning Matt Pearce, moving from his role as a director at Fiftyfive5 Melbourne. 

DDB Group Melbourne managing director, Mike Napolitano says the new hires will boost business. 

“I’ve been at the agency for almost a year now, and I know that adding their expertise to our mighty team will lead to Unexpected Work for our clients. Psembi and Matt will also continue to attract more new business opportunities, and talented and nice people, to our Group. It’s a great time to be at DDB,” Napolitano says. 

Kinstan was most recently executive creative director at McCann Melbourne. His accolades include being the first Australian creative to win a BAFTA for advertising; and the first copywriter to write a Chanel N°5 campaign after Baz Luhrmann.

He says he’s looking forward to creating “populist work” in the new role.

"DDB is bursting with talent, momentum and the country's most-loved brands. With Matt's brilliant thinking and the agency's leadership, I'm looking forward to DDB Melbourne firing up and creating populist work the whole country will talk about," Kinstan says.

Pearce has a background in creative agencies and spent seven years as planning director at Clemenger BBDO. Under his leadership at Fiftyfive5 Melbourne, the office doubled in size in less than three years, winning clients including Bega, Medibank, Latitude, and Mars Wrigley.

Pearce says he enjoyed consulting but has answered the call of creativity.

“It was an awesome experience getting back to my insight and consulting roots, leading Fiftyfive5 Melbourne and its exponential growth, but the call of creativity proved too strong.”

It’s great to be back inside a creative agency, and especially one with such exceptional talent and enviable client partners. I’m looking forward to bringing more human and commercial insight to DDB Melbourne’s core and getting stuck in to create Unexpected Work that works,” Pearce says.

Kinstan and Pearce will work across DDB Group Melbourne clients including Coles, Dulux, Kmart, New Balance, Porsche, TAC, Jenny Craig, and Mobil.

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