Claudia Kidd.
Predictive intelligence platform Prophet has appointed Claudia Kidd strategic growth lead as part of an expansion that will see six new growth roles added following client wins.
The Melbourne-based company has secured more than 20 enterprise clients in its first 10 months.
Kidd will focus on enhancing media agency relationships, enterprise brand targeting and accelerating advertising growth.
"On the back of securing over 20 enterprises in our first ten months, Prophet is accelerating cross-sector growth across the ANZ region. Over the next four months, we're expanding very significantly, including Claudia as our new strategic growth lead," said Prophet chief growth officer Paul Veltman.
Kidd brings nearly 15 years of media, sales and ad tech experience, working across both agency and client side.
She joins from Channel Factory, where she was sales director leading sales strategy across Victoria and South Australia.
Previously, she spent nearly three years as sales manager at Quantcast, managing strategic agency partnerships across Victoria and South Australia.
"I was looking for more than just my 'next opportunity' - I was deliberate in my search for the right company, the right culture and the right mission – somewhere that marries innovation with impact and ambition with integrity. I'm happy to say I've found that at Prophet," Kidd said.
Prophet was founded by Jordan Taylor-Bartels, a former Hyperloop global marketing lead and Sean Taylor, a former Ogilvy and VMLY&R commerce chief executive.
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