Lia Carruthers and Becky McMillan. Credit: Prophet
Prophet has appointed Lia Carruthers and Becky McMillan to its marketing and decision sciences teams.
Carruthers joins in a new marketing executive role across brand, content and go-to-market. McMillan joins as customer architect, focused on onboarding and data.
Prophet CEO Jordan Taylor-Bartels said the hires support growth as demand for the platform increases.
“We’ve significantly expanded our team over the past year, investing in building the right foundations across brand, marketing and customer engagement as demand for Prophet’s platform grows,” Taylor-Bartels said.
“Lia brings a fresh perspective and new energy to Prophet and will play a key role in helping us continue to build a brand and marketing engine that stands out as we scale.
“Becky comes to Prophet with a unique knowledge of media data sources, platforms and their challenges, and is well-placed to help customers navigate complexities.
“Her role is directly linked to customer growth, with some major key customers recently won, we need to grow our customer architect capabilities to align with this expansion.”
“We are continuing to invest heavily in brand and thought leadership as we scale, with several initiatives planned across industry partnership, events and research. Our focus is on building a distinctive brand in the marketing science and decision intelligence space, as we expand into new markets.”
Carruthers joins from Farrah’s in New Zealand, where she worked on brand strategy and was named Marketer of the Future at the YouTube New Zealand Marketing Awards.
“As Prophet continues to grow, the marketing function is evolving from early-stage brand building into a more structured, scalable engine for growth,” she said.
“I’m excited for the opportunity to work across a range of marketing activities, helping to bring new ideas and fresh thinking to how Prophet shows up in the market.”
McMillan joins from RMIT University, where she was a media and campaign specialist. She has also worked at Atomic 212°, Publicis and Zenith.
“For me, this role is the perfect blend of media, marketing and data; it’s an opportunity to bring together my unique understanding of media data, strong customer focus and passion for stakeholder engagement,” she said.
“I’m looking forward to helping Australia’s biggest brands make sense of their data and own every marketing decision.”
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