Programmatic revealed, Dan Wieden and L'Oreal

2 April 2015

In the latest issue: Programmatic Revealed: Our Special Report gets hands on with exactly how programmatic is changing and evolving. Also in this issue, We talked to Wieden+Kennedy founder Dan Wieden ahead of what could turn out to be one of his final public speaking gigs, for The Newsmaker. He talked about the duty of independent agencies, getting drunk with clients, and loosening up. And his unusual passion for slime mould. That's right, slime mould. Subscribe to AdNews in Print, or get it now on iPad.

“When there is stress around an agency or a client, you need to go out and get drunk together or something, start having fun again.” DAN WIEDEN, WIEDEN+KENNEDY, PAGE 12

L'Oreal, the global cosmetic giant has been selling lipstick for more than 100 years – but it's embracing a digital future as part of its mission to “deliver beauty for all”. We talk with L'Oreal Australia's head of digital Christophe Eymery in The Marketer.

“We understand that we will not achieve our goal of delivering beauty to all if we don’t deliver a service for consumers – and that’s where digital comes into play.” CHRISTOPHE EYMERY L’OREAL PAGE 10

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In the Sell, Maxus global CEO Lyndsay Pattison talks about why the agency should be coming first or last – there's no points for second place. 

“I’d rather be a media agency than a creative. There’s enough to do as a media agency – our world is so brilliantly complex already.” LINDSAY PATTISON MAXUS PAGE 13

In Big Pic we look at the big tech bubble through the eyes of the Adobe conference in Salt Lake City.

“But here’s the rub: all of this technology enablement will become table stakes. In five years, without it you will wither. With it, you can compete.” PAUL MCINTYRE, ADNEWS, PAGE 14

In the news we look at CommsCouncil's bid to quantify advertising's impact on the economy, MLA's brand manager cries out for brave hearts, and Quantium's startup play. We take a look at what brands should consider when they do toy with start ups and innovation labs.

In Creative Focus – we ask creatives wheat they think of the 'native uprising' and in a sports special of Creative Choice, Spinach senior creative Jacqui Paterson and Lyndon Hale, Orchard’s executive creative director review the launch campaigns from six sporting codes to mark the kicl off of sports season.

“Native is all about a publisher, editor or content provider allowing another brand to bask in the integrity of their product.” MATT GILMOUR, ARCHIBALD/WILLIAMS, PAGE 16

Opinions from Mindshare CEO Katie Rigg-Smith and Bram Williams, at Archibald/Williams round out the issue. Subscribe to AdNews in Print, or get it now on iPad.

“We have to find ways to circumvent the ‘always-on’ and ‘always accessible’ culture in which we work.” KATIE RIGG-SMITH, MINDSHARE, PAGE 18

Plus we have the ACES winner and finalists supplement, celebrating the best of Australian cinema advertising.

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