Social enterprise MTC Australia is now MTC FutureReady following a brand refresh by agency Principals to better reflect the organisation's future-focused mission.
MTC Australia was established in Sydney as Marrickville Community Training Centre with a team of three 35 years ago to deliver employment, mentoring and training programs. It now employs more than 450 people across nearly 60 locations.
"The purpose that drives us at MTC is walking beside people on their path to meaningful work," said Claire Van Heyningen, general manager of marketing and communications at MTC FutureReady.
Principals strategy director and principal Moensie Rossier said MTC FutureReady signals progress, purpose and possibility.
He said it captures the organisation's ambition to make a long-term impact and its commitment to helping people shape better futures.
The rebrand includes a new visual identity with yellow as the hero colour to symbolise optimism and positivity, with an upward-facing arrow as the brand mark. Principals' in-house language studio XXVI developed a new brand voice.
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