Jellis Craig.
Branding agency Principals has refreshed the brand for Melbourne property group Jellis Craig.
Established in 1991, Jellis Craig has offices located across the city and regional Victoria’s suburbs.
“Our mission for Principals was clear: ensure our brand is at the forefront of the industry, relevant for our exclusive high-end clients while encompassing the breadth of services we offer and equipped to carry us into the future,” Jellis Craig CEO Andrew McCann said.
“The new brand captures who we are today – personal, premium, forward-thinking and deeply committed to elevating the property experience for our clients.
“It’s a platform that not only reflects our values but empowers us to grow.
“Working with Principals was a genuinely collaborative process grounded in a deep understanding of our market and ambition.”
The process began with an audit of Jellis Craig’s competitors and the wider market before Principals mapped out creative territories.
Principals worked with the Jellis Craig design team.
“The refreshed Jellis Craig brand needs to deliver aspirational sophistication and personal approachability,” said Principals director Tim Riches.
“To be a power player in highly competitive markets, from Northside to Bayside and regional Victoria.
“This was a nuanced task that required strategic design thinking and a solution with creative flexibility and balance.”
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