Amazon’s Prime Video has closed a four-year deal for exclusive live broadcast rights in Australia for International Cricket Council (ICC) cricket.
The subscription platform will stream all men’s and women’s events, including the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s and the World Test Championship Final.
The deal, ending Nine and Foxtel's 15 years broadcasting ICC matches, starts in January with rights in Australia for 448 live games from 2024 to 2027.
Prime Video will start displaying commercials early in 2024, following other major streaming players including Netflix. Subscribers in Australia will see advertising later in the year.
“Prime Video has worked to create a single destination for audiences to find new movies, live sports, and their favorite TV shows," says head of Prime Video Australia and New Zealand Hushidar Kharas.
"We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests.
"We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership! The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people."
ICC chief executive Geoff Allardice says the recently concluded Men’s Cricket World Cup highlighted the interest and passion for ICC events across the globe.
"We look forward to working with Prime Video Australia to provide an innovative coverage of world class cricket to more fans in Australia," he says.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.