Pricing for Netflix's advertising-supported subscription

By AdNews | 30 August 2022
freestocks via Unsplash.

Netflix is reportedly looking to price its advertising-supported tier at $US7 to $US9 a month

That's about half the price of its ad-free plan.

In Australia the basic Netflix plan is $A10.99 a month, premium $A22.99

Bloomberg reports: "Netflix plans to sell about four minutes of commercials per hour for the ad-supported service, far less than most of its peers, according to people familiar with the company’s plans.

"The company will show advertisements before and during some programs, but not after. It’s also telling advertisers it wants to make smaller deals upfront so it doesn’t overpromise and overwhelm viewers with the spots, said the people, who declined to be identified because the discussions are private."

Netflix plans to test the new advertising-supported service in a few countires, starting in the December quarter of this year. 

The company backflipped on advertising after its subcriptions started to slide. 

Microsoft has been named Netflix’s global advertising technology and sales partner

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus