Priceline out to pitch

By AdNews | 3 April 2023
 

The tightly held prize account Priceline is out to pitch.

The pharmacy chain is currently reviewing its multi million dollar account, held by PHD in Melbourne for nine years.

A spokesman said: "Priceline is reviewing its media agency services with incumbent PHD part of the process and a decision to be made by June."

PHD had no comment.

The account was said to be valued at $13 million when PHD took over the account in 2014.

Priceline last year launched its Glad You Asked Spring campaign via creative agency Whippet.

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