Priceline, part of Wesfarmers, has partnered with retail media platform Zitcha.
The pharmacy chain has more than 9.5 million members in its Sister Club loyalty program, presenting an environment for brands to spotlight products across customer touchpoints.
"Retail media is one of the most powerful levers for brands to connect with consumers at scale, and Priceline Pharmacy is uniquely positioned to unlock its potential in health and beauty," said Zitcha CEO APAC Jack Byrne.
"With more than nine and a half million loyalty members and an extensive national footprint, Priceline Pharmacy gives advertisers a rich environment to influence customer decisions at every stage of the journey."
Wesfarmers Health general manager marketing Corrina Brazel said the continued progression and optimisation of the retail media network is a significant opportunity for both Priceline Pharmacy and our supplier partners.
"With Australia's largest health and beauty loyalty program and a large national store footprint, we're uniquely positioned to offer brands powerful, data-driven opportunities to connect with shoppers across multiple touchpoints,” Brazel said.
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