Prahran Market.
Prahran Market is directing itself as Australia’s oldest running market in a campaign via Town Square.
“The world’s best markets reflect their neighbourhood,” said Town Square executive creative director, Brendan Day.
“This new brand is about representing the market’s community. A reason for locals to feel proud of a place that belongs to them, that they play a part in shaping, and a reason for people from all over to want to come.”
Prahran Market CEO Noel Dempsey said Prahran Market has always been a place shaped by people who love good food and who value the connections that form around it.
“‘Eat It Up’ captures that spirit and gives us a platform that supports our plans for the future while staying true to what makes this place special. We are excited to bring it to life with our traders and our community,” said Dempsey.
Credits
Client: Prahran Market
CEO, Prahran Market: Noel Dempsey
Head of Experience, Prahran Market: Chloe Dutschke
Agency: Town Square
Executive Creative Director: Brendan Day
Design Director: Luke Henley
Chief Strategy Officer: Jeff Malone
Director: Harry Corsham
Account Manager: Valeria Mejia Perez
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