Posca Hydrate.
Posca Hydrate has launched a digital out-of-home (DOOH) campaign via AFFINITY and Adonix Car-Tops.
The campaign aims to recognise needs across drinking occasions throughout the day, from early morning hydration boosts, through lunchtime refreshers and mid-afternoon energy lifts, to evening social occasions.
“AFFINITY continually proves they're far more than a typical strategic and media partner,” Posca Hydrate’s Co-founder and CEO Ed Stening said.
“This Adonix-powered campaign is another example of their knack for innovation and stretching our budget beyond expectations.
“The ability to leverage such precise, real-time data to boost both visibility and sales is exactly what an ambitious brand like ours needs to fuel growth.”
As Adonix-powered taxis navigate metropolitan hotspots, each digital rooftop ad directs viewers to the nearest Posca Hydrate retailer, displaying the location in real-time along with exact distances.
“We love working with smart, ambitious teams like Posca Hydrate,” AFFINITY CEO Angela Smith said.
“This campaign perfectly embodies our focus on growth - combining strategic creativity with cutting-edge data application.
“Adonix have been amazing as media partners, both collaborative and creative in the best of ways. The result is powerful brand relevance exactly when and where it matters most.”
This campaign follows AFFINITY’s appointment as to drive media planning and advisory support for Posca Hydrate after a competitive pitch.
"Teaming up with AFFINITY and Posca Hydrate truly maximises the potential of our technology,” Adonix head of partnerships Ishan Cross said.
“It’s inspiring to see how precision data and inventive execution come together to deliver measurable business outcomes for brands."
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