Justin Graham.
Independent Poem has appointed Justin Graham as a strategic growth advisor to help brands navigate an era where traditional marketing platforms and silos are increasingly failing to reach and engage audiences.
"Poem has always been the 'David' in a world of 'Goliaths,” said Poem co-founder Rob Lowe.
“We’ve proven that cultural potency and earned attention can build brand reputation and help drive more cost-efficient business results.
“Justin understands that the media landscape has shifted and that brands are now competing for a finite amount of attention. He also understands the challenges marketing leaders face in driving business outcomes through this period of change.
“We aim to give marketing leads the tools and know-how to unify their internal teams and create culturally relevant and effective advertising that doesn’t look like advertising."
Graham previously worked as the CEO APAC for M&C Saatchi Group. He also worked as the CSO for Droga5, part of Accenture Song.
In his role, Graham will leverage his extensive industry experience and contacts to educate the industry and introduce Poem’s channel-agnostic model to new brands.
"Poem’s ability to find the sweet spot between Audience, Brand, and Culture is exactly what’s needed to solve the engagement gap that traditional silos have created,” said Graham.
“I’m excited to support Rob and the team as they continue their impressive growth with iconic brands, producing globally-recognised, culturally relevant ideas.”
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