Independent agency Pivotus has been appointed as media buyer and strategist for cycling brand Trek Bicycle Co Australia.
The Trek account will be led at Pivotus by senior account manager Bek Wymer and account director Ruther Chan, who are currently recruiting to grow their team.
Pivotus CEO Michael Petersen said it's been fun to turn the interest and passion for cycling held by some of the Pivotus team members into a strategy that could help Trek navigate their retail and wholesale models with differing geographies, target markets and stakeholders.
"Trek has a solid marketing model for us to build and execute a great media plan from," said Peterson.
Trek marketing manager for AU&NZ, Natalie White, said that the team had worked with Pivotus in a previous company and so invited Wymer and Petersen to take Trek through opportunities they saw for growth.
"I was certainly impressed with how they understood our challenges," said White.
"Just like bikes, there’s plenty of media agencies out there, but just like Trek, the team at Pivotus were humble yet driven to find improvements and efficiencies in the pursuit of winning. I’m sure we’re going to do great things together.”
Through the first few months of 2023, Pivotus has also been appointed digital media buyers for both University College, Alphacrucis and car subscription business, Motopool.
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