Pitch Wrap: GSK, Tip Top Bakeries, Bupa Optical and Hearing

By AdNews | 9 July 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

GSK Consumer Healthcare
whiteGREY has extended its relationship with consumer healthcare company, GSK Consumer Healthcare, being appointed as the digital and social agency of record. The business was awarded to whiteGREY after demonstrating the benefits of delivering an orchestrated experience across the entire customer journey. The agency has been working with GSK Consumer Healthcare brands for more than two decades. The extension of the partnership will see whiteGREY now also work across digital and social, with the new remit extending across multiple GSK Consumer brands beyond Panadol.

Tip Top Bakeries
Carat has been re-appointed to the Tip Top Bakeries account, a division of George Weston Foods Limited, following a relationship spanning twelve years. Billings for the account are undisclosed. The account covers all media except search. Its remit includes TV, digital, radio, OOH, social and influencers.

Bupa Optical and Hearing
Bupa Optical and Hearing has appointed independent agency, Edge as its strategic and creative partner. This extends Edge’s footprint across Bupa's health services after being awarded a partnership with Bupa Dental in February. The business will be managed across Edge’s Melbourne and Sydney offices.

Australia's Coral Coast
Australia’s Coral Coast has partnered with digital marketing agency Bonfire to develop a paid search strategy to encourage the Western Australian community to get out and explore their own backyard. Australia’s Coral Coast is responsible for promoting the WA’s coastal region, from Cervantes to Exmouth and inland to Wildflower Country, as a premier holiday destination. The region is renowned for national icons the Pinnacles, Shark Bay and Ningaloo World Heritage-listed areas, and several biodiverse wildflower hotspots.

Kojima Productions
Kojima Productions has appointed Way To Blue as its retained global communications and marketing partner. Way To Blue has been tasked with delivering a global integrated communications strategy that will look to create, promote and amplify stories through digital, social, PR and creative content production for the Tokyo-based brand founded by legendary games creator, Hideo Kojima.

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