Pitch Update: A-League, Virgin Money, Fujitsu

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 14 February 2019

Here's a wrap-up of the pitches from this week:

Cummins&Partners takes newest A-league team account
Cummins&Partners has been named as the agency for A-League’s newest team Western United, following a six-month bid. As part of the announcement, the Melbourne team’s name and colours were revealed today.

Cummins Co-founder Kirsty Muddle said it had rich sporting credentials as an agency. “The community's voice will be heard as we build the team in consultation with our supporters and our heartland,” Muddle said. “This is how we will create the founding mythology for Western United.”

Western United

Western United's name and colours

Edge wins Virgin Money
Independent agency Edge is now the agency of record for Virgin Money across content and social, following a competitive pitch. Edge developed a new creative platform for the brand which will be delivered primarily via content across digital channels throughout the year.

Edge executive planning director Richard Parker said the financial industry has never been more open to disruption by challenger brands. “The landscape is changing rapidly, with customers increasingly looking for their financial institutions to provide value beyond products and services - whilst being more informed and connected than at any time in history,” Parker said.

This is Flow takes Pladis Global media account
Sydney independent agency This is Flow, has been appointed to handle the $3 million Pladis Global media account following a competitive pitch against Wavemaker. Pladis Global is a snacking company known for products such as McVitie’s biscuits and Godiva Chocolatier. This is Flow will handle all media planning and buying and will work alongside Flow’s digital partner, True Sydney, to deliver a digital solution including social content creation and community management.

Pladis Global marketing manager ANZ Ben Bolek said the This is Flow team demonstrated a deep understanding of the business and consumer challenges. “We appointed This is Flow as our media partner because of their unique business model that allows Pladis to be far more flexible, nimble and cost-effective when it comes to executing media," Bolek said.

303 MullenLowe ends decade-long Fujitsu General relationship
303 MullenLowe's media agency MediaHub has ended its 10-year relationship with Fujitsu General. Fujitsu General Australia began working with 303 in 2008 following the group's expansion into Sydney through the acquisition of McNabb Advertising and FNL.

303 MullenLowe CEO Nick Cleaver said that the Fujitsu General business had chosen to adopt a different "agency engagement model" and that it had elected not to participate. "It's been a long-lasting and rewarding engagement with Fujitsu during which time we've done some immensely effective work together," Cleaver said.

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