Pinterest targets misinformation election content

Jason Pollock
By Jason Pollock | 17 May 2022
Stephen Phillips - via Unsplash

Image sharing and inspiration platform Pinterest has strengthened its commitment to keeping its platform free of misleading election content, ahead of the May 21 federal election. 

Pinterest will identify, prevent and remove false and misleading content that could interfere with the vote, sharing reliable information in its place on where and how Australians can vote. 

Pinterest also announced further changes to help prevent voter misinformation in the upcoming election, including: 

  • Limiting search recommendations for election-related content, in a bid to remain a place for inspiration and positivity. 

  • Pinterest will not monetise election-related content, tying into the platform not accepting a political campaign ad since 2018. This ensures that no ads will be shown when Pinners search for terms including candidate names or political parties, and key terms like “vote”. 

  • Public figures, including politicians, must abide by the same community guidelines as other Pinners on the platform. 

  • If Pinners search for terms such as “vote” or “election”, a search advisory message will be displayed that redirects them to the Australian Electoral Commission website. 


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