Social media platform Pinterest posted a record 16% increase in revenue to $US855 million in the March quarter.
Monthly users jumped 10% to 570 million and average revenue per user (ARPU) rose 5% globally.
“Our strong results in the first quarter demonstrate continued momentum in revenue, user growth and engagement,” said CEO Bill Ready.
“As the macroeconomic and digital ad landscape evolves, our strategy and consistent execution has made Pinterest more resilient than ever.
“The fundamentals in the business are strong and we’re continuing to see healthy growth.
“Our AI advancements are helping users take action and make more intentional shopping decisions.
“We’re driving performance for advertisers and winning market share, giving us a solid foundation for long-term, sustainable growth.”
Emarketer senior director Jeremy Goldman said the platform continues to prove that inspiration can scale profitably.
“It’s clear that Pinterest isn’t just winning eyeballs abroad, it’s finally converting them into dollars. With Rest of World revenue growth at +49%, Pinterest’s long-awaited international unlock may finally be here,” Goldman said.
“Product innovation remains Pinterest’s mood board centrepiece. The platform is leaning hard into AI-powered visual search and curation, offering shoppers a more intuitive, inspiration-led path to purchase.
“But even as engagement grows, outside forces loom large. Emarketer's latest forecast warns that tariff escalations could trim US social ad growth by 10%, especially if Chinese advertisers—key spenders on Pinterest—tighten budgets .
“The bottom line: Pinterest is executing—now it needs to accelerate. It’s still in “prove-it” mode. Investors will want to see Pinterest translate its AI chops and rising engagement into accelerated monetization. For now, Pinterest earns a pin of approval—and maybe even a spot on your watchlist’s vision board."
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