Pinterest launches advertising campaign aimed at Australia

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 4 November 2021

Pinterest has launched a global campaign which represents its biggest advertising investment in Australia.

The campaign, Find What You Actually Love: Pinterest Shopping, was created with Stink Studios and highlights Pinterest as a shopping platform.

Australia is spotlighted as one of Pinterest' slargest markets and includes a series of short video spots, paid social, and programmatic assets tailored for Australia.

“This is the biggest media investment that we’ve made for a campaign in Australia so far,” says Pinterest global head of business marketing Jim Habig.

“Pinterest plays a special role for shoppers as they use it to refine their taste and find just the right thing, even before they have the right words. WIth this campaign we want to highlight this unique power of Pinterest as a shopping destination.”

The campaign follows a suite of new product features recently launched by Pinterest which puts shopping on the platform front and centre for Pinners, creators, merchants, and advertisers.

“Our new features include compelling and actionable video content, new publishing tools and a redesigned home feed featuring an all-new ‘Watch’ tab,” Habig says.

“We’re building a shopping platform of the future and have found that people on Pinterest are 2x more likely to say the platform turns their shopping ideas into a reality.”

Habig says the global campaign also aims to connect with advertisers to show them how the can inspire decisions on Pinterest.

“With this campaign, we want to introduce Pinterest to an even broader set of advertisers and articulate the unique consumer mindset and commercial intent of our audience,” Habig says.

“Our campaign reminds Pinners that shopping on Pinterest is a truly joyful online shopping experience and we enable retailers to interact with audiences who are looking to make their purchase.

“Pinterest is creating an inspired ecosystem for shopping that bridges the gap between in-store and online. As people continue coming to Pinterest to shop, we’re building a place to shop online, not just to buy, a place for shoppers to find the things they actually love, and a place to make shopping truly fun again.”

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