Digital communications and technology agency PING Works has merged with creative agency Canvas Group to establish a new full-service, enterprise offering called DISTRICT.
The DISTRICT Group is independent and Australian-owned with all resources and services delivered in-house.
The new service offer includes digital strategy and innovation; technical strategy; creative design; UX and UID; brand strategy; content strategy; video production, cloud strategy, managed services and hosting.
PING Works co-founder and DISTRICT content director Tim Stokoe says the merger will enable both agencies to combine technology and creative capabilities.
“Whilst the DISTRICT brand may be new, the constituent parts have been working together for over ten years now on major projects for blue-chip clients like Nestlé, Panasonic, NRMA, Thrifty Car Rental, and PGH Bricks (CSR)," Stokoe says.
"In the process, we have won a raft of design honours for creativity and design innovation, whilst delivering complex digital platforms for heavy-weight corporates. The merger was a natural progression and we are very excited to take this new offering to the market.”
Canvas Group founder and DISTRICT executive creative director Jorge Castillo says the new agency will "deliver against the specific needs of marketers" and help achieve "real business results" for brands.
DISTRICT has already won a number of pitches for clients including Australian National Maritime Museum, WesTrac Caterpillar, Department of Planning & Environment, MDA National and Cancer Council NSW under the new agency banner.
The agency has also helped launch start-up brands like me&u, Difrent and Suite 24.
“We have always been focussed on staying at the leading edge of technological innovation, and we practice what we preach," DISTRICT chief technology officer Richard Hauer says.
"We are a 100% cloud-powered agency, right down to our development VMs and CI/CD.
"The sands of ‘digital’ shift a lot faster than most, and our ability to successfully execute on new and emerging trends like voice and AR/VR gives our customers the edge in an increasingly competitive digital landscape.
"This new venture will give us unprecedented capabilities in delivering UX and design to match our pace in technology.”
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