Esports betting platform Picklebet has released its first brand campaign since its launch in 2017 via Kerfuffle.
“This isn’t just our first brand campaign — it’s a statement,” said Picklebet co-founder Damon Oudejans.
“One that says Picklebet is here to entertain, to shake things up, and to bring a new kind of energy to betting culture.
“We didn’t want a brand campaign that blended in - we wanted one that kicked the door in. Something loud, a little unhinged, and unmistakably us. And with the help from the gang at Kerfuffle, that’s what we’ve done.”
The campaign is directed by Jesse James McElroy via The Sweetshop and supported by an original score by Partiboi69.
“When we started Kerfuffle, we weren’t looking for safe,” said Kerfuffle co-founder/CCO Josh Stephens.
“We were looking to partner with businesses who have a bold ambition to really put themselves out there. Enter Picklebet — a team with zero interest in blending in.
“Together, we set out to create work that doesn’t just command attention, but gets a reaction — preferably loud, possibly confused, definitely entertained… and this is just the beginning.”
Credits
Client: Picklebet
Creative Agency: Kerfuffle
Production Company: Sweetshop
Director: Jesse James McElroy
Producer: Melissa Weinman
Co-Managing Director: Edward Pontifex
Co-Managing Director: Greg Fyson
Executive Producer: Kate Roydhouse
Director of Photography: Aaron McClisky
Production Designer: Ruby Mathers
Prosthetics: Odd Studios
Post Production: ARC Edit
Post Production Producer: Winnie O’Neil
Editor: Jack Hutchings
Colourist: Fergus Rotherham
Online: Eugene Richards
Sound: Bang Bang Studios
Sound Engineer: Sam Hopgood
Music Composition: Partiboi69
Music Supervisor: Charmedimsure
Content Production Company: Eric, Tom & Bruce
Content Director: Jake Ward
Brand Photography: Chris Budgeon
Re-touching: Dave Mercer
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