PHOTOS - News Corp's Melbourne D_Coded event

By AdNews | 17 May 2024

News Corp has wrapped up the Melbourne edition of its annual D_Coded showcase.

This year's event saw the company unveil a focus on better targeting, more insights, personalisation and measurement for advertisers, led by its audience intelligence platform Intent Connect.

News Corp Australia also announced the launch of Shoppable ScrollX and enhancements to Targeted Time in View (TTIV), along with an expansion of its Total Video suite with in-article News Shorts and a new agreement with LiveRamp’s Safe Haven.

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