PHOTOS - News Corp's D_Coded

By AdNews | 16 May 2024

News Corp Australia's annual D_Coded showcase saw the company unveil a focus on better targeting, more insights, personalisation and measurement for advertisers.

Media agencies liked what they saw from the presentations, with PHD Sydney's co-head of investment saying that News Corp's audience intelligence platform Intent Connect delivers a streamlined platform to plan, buy and measure campaign effectiveness in a one-stop-shop.

Carat's client director Alessandro Vari said strategic partnerships with the likes of LiveRamp will address post-cookie measurement and attribution concerns held by many in the industry.

News Corp Australia also announced the launch of Shoppable ScrollX and enhancements to Targeted Time in View (TTIV), along with an expansion of its Total Video suite with in-article News Shorts and a new agreement with LiveRamp’s Safe Haven.

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