Members of the Independent Media Agencies of Australia (IMAA) banded together across the nation to help clean up Australia.
Clean Up Australia Day’s corporate day, February 28, saw 13 independent media agencies from four states, along with nine IMAA media partners, paired to clean up their patches.
The agencies include Admatic, Affinity, Apparent, BCM, Enigma, Inc Digital, Kaimera, Mentor Marketing, Murmur, OMDigi Group, TFM Digital, The Media Store, and Vonni Media.
The media partners teaming with agency staff are ACM, Amobee, ARN, Bishopp, Blis, EMX, Gumtree, oOh! Media, Stackadapt and Taboola. The IMAA team also joined.
The clean up efforts will stretch from locations in Perth to Sydney and Melbourne and beyond with more than 200 agency and media partner staff participating.
IMAA CEO Sam Buchanan said: “We are delighted to contribute our collective media agency member efforts to help clean up Australia for the first time. Our members and media partners were all keen to be involved and, as Australian owned businesses, we want to play a part in conserving our environment where we live and work."
IMAA director Nick Behr said: “Late last year we launched our first environmental initiative, Project Earth, to develop better sustainability in the independent media sector and greater media landscape after three quarters of our members told us that the environment was important to their agency.
"We are leading by example by investing and taking tangible action, like Clean Up Australia, to better our environment.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.