Havas Features Australia
Havas Australia launched the 2025 Aussie Futures Report at two events hosted in Sydney and Melbourne.
More than 75 clients, partners, media and staff attended the event to unpack the seismic shift in Aussie values.
The event featured presentations from Olly Taylor, CSO Havas Creative Network, Mitchell Long, CSO Havas Media Network and Tracey Cain and CEO H/Advisors APA.
The events offered a first look at the findings that revealed a dramatic turn from the long-held ideal of ‘mateship’ to a rising culture of ‘me-ship’, with security emerging as the number one value Australians hold today.
Attendees discovered how brands can respond to this rise in individualism and address the six new needs-based consumer segments now shaping the national psyche.
The events served as launch platforms for the report and as a space for shared reflection on how brands can meaningfully connect with Australians in an increasingly fragmented and values-driven marketplace.
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