70 client-side marketers gathered at the Rydges Resort Hunter Valley yesterday for Australia's first summit on in-housing.
Hosted by the In-House Agency Council (IHAC) the event united members and non-members for in-person inspiration, experience sharing and presentations into emerging trends.
Chris Maxwell, executive chairman of IHAC, opened the summit with a snapshot of the in-housing industry, highlighting that four in five marketers are currently doing in-housing.
And the current economic challenges have led to a rise of brands preferring in-house agencies.
In the first keynote, Jeremy Jones, global group creative director and head of campaigns for Wink (Mailchimp's in-house agency), shared how in under three years his in-house agency saved Mailchimp seven million in advertising.
A panel session with Jemma Downey, group GM commercial excellence at Asahi, Guido Derkx, COO at Storyteq and Jackie Nissen, head of digital product at YOUI, shared strategies for futureproofing in-house agency capabilities.
A keynote from Tim O’Neill, founder of Time Under Tension, gave a practical guide to the best AI platforms marketers can use today.
Guido Derkx, co-founder and CCO of Storyteq, made the marketers re-think how their in-house agency approaches content production with a presentation on the key drivers fueling the rise of creative automation.
Nick Thomas and Satya Upadhyaya from -lution explored the seven most common pain points of in-house agencies and how to solve them.
To finish the day, Chris Maxwell hosted a fireside chat with the creative team behind In-House Agency of the Year Canva - Katie Balloch, Michael Webster and Elliot Struck - who are helping to build a global powerhouse from their head office in Sydney.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.