PHOTOS - All the action at Brisbane L!VE

By AdNews | 29 August 2023
AdNews Brisbane L!VE.

AdNews' Brisbane L!VE half-day conference delved into the biggest opportunities, developments and future outlook for the sunshine state's advertising industry.

Canstar CMO Sara Tweedly opened the day with a dynamic presentation that unpacked current consumer behaviour, revealing that micro-spending is down, strategic spending is up and consumers are shopping around to get a better deal. 

Then a panel - featuring Baskin-Robbins national marketing manager Natasha Guiulfo, Zenith Media Australia chief client officer Kate Lippett and Uber head of advertising sales ANZ Michael Levine - showed how QSR and FMCG marketers are aggressively investing in brand marketing, while other categories are doing it tough with inflation and short-termism.

Suncorp EGM brand and marketing Mim Haysom and Leo Burnett chief client partner Amanda Wheeler took the stage to share the brand's long-term marketing strategy with four iterations of resilience campaigns - including Cannes Lion winner One House.

The next panel - featuring Foxtel Media Brisbane sales director Katherine Frost, Ryvalmedia Brisbane managing director Mark Power, Quantcast commercial director ANZ Daniel O’Connor and Entain Group chief marketing officer James Burnett - revealed how each company is preparing or currently integrating Artificial Intelligence (AI) into its business.

University of Queensland director of digital cultures and societies Nicholas Carah then dived into the ever-evolving AI landscape from a creative lens.

To wrap up the day an agency panel - featuring Atomic 212 national managing director Rory Heffernan, Bastion Experience QLD managing director Rohan Sawyer and Liquid Australia senior account director Hollie Jones - predicted that wagering advertising has a two year deadline.

AdNews would like to thank supporting partners Foxtel Media, RyvalMedia, Quantcast, News Corp Australia, associate partner MIQ and co-curators Brisbane Advertising Association and Brisbane Advertising and Design Club.

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