PHOTOS - ADMA Global Forum 2023

Jason Pollock
By Jason Pollock | 28 August 2023

The ADMA Global Forum 2023 recently took place at Doltone House at Jones Bay Wharf in Sydney, with hundreds in attendance to hear from both local and global marketers on everything from AI to compliance and how to weather an economic downturn.

Amanda Johnstone, CEO of Transhuman, opened the day with a presentation about AI and the attention economy before Scott Galloway delivered a virtual keynote from New York City to share insights into the post-pandemic impact on businesses.

Jess Hatzis, co-founder and CMO of Frank Body, spoke on brand marketing and rethinking how we measure ROI. A panel on generative AI featured Microsoft CTO Sarah Carney, Deloitte’s AI lead Partner Kellie Nuttall and Meta’s Naomi Shepherd.

Alexander Meyer, former CMO of The Iconic, shared practical insights on how to navigate marketing during economic challenges before a panel comprised of Commonwealth Bank CMO Jo Bundy, ACCC director of digital platforms Andrew Francis, and ADMA’s director of regulatory and advocacy Sarla Fernando discussed the '4Ds' of marketing compliance

Closing out the day was Melissa Hopkins, chief marketing and audience officer of Seven West Media, on marketing lessons from the 2022 Optus data breach and Mark Ritson discussing the inseparable relationship between data and brand and what marketers need to be doing to maximise both.

Attendees were treated to drinks, canapés and networking following the all-day conference.

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