Snapchat has launched its 2026 Champions program in Australia, kicking off with lunch at Icebergs in Bondi.
The program will bring together a new cohort of agency and brand partners for a series of sessions across Melbourne and Sydney.
Led by Clare Rudduck and Will Mitchell from Snapchat's agency partner team, the program covers three learning streams focused on Gen Z audiences, the attention economy, and the platform's creator and AR ecosystem.
“Our industry has always been built on connection, and that’s only becoming more important as the landscape evolves. Snapchat is uniquely positioned in this space, given how deeply we are rooted in real, everyday communication," said Ryan Ferguson, managing director of Snap Inc.
"Through a series of sessions focused on understanding Gen Z, the attention economy, and the role of creators combined with hands-on learning and shared experiences, it is designed to build stronger connections, spark meaningful discussions, and equip our agency partners with the insights and tools to deliver more impactful work for brands."
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