Paramount Australia invited the advertising and media industry on a gold-coast getaway to the Big Brother House at Dreamworld, revealing what’s in store for 2026 for Network 10 and streaming platform Paramount+.
The event was hosted by Mel Tracina and narrated by Big Brother's Mike Goldman.
The presentation focused on three pillars: clients, partners and media, lead by Beverley McGarvey, president of Network 10 and head of streaming, Kevin MacLellan, president of global content distribution and international Media and Rod Prosser, chief sales officer.
Paramount ANZ was announced as the exclusive advertising sales partner for LG’s free, premium streaming service, LG Channels here in Australia.
Paramount has also completed its expansion of its contextual advertising offering launching two new tools to improve audience targeting - Own the Moment and Contextual Ads in Big Brother.
A fresh new content slate was announced for both Network 10 and Paramount+ with an investment in new Aussie dramas, returning international favourites and Paramount+ securing the broadcast rights to the UFC starting January.
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