Nova Entertainment has unveiled a suite of tools and partnership opportunities at its 2026 Infronts, including a new measurement framework, a conversational listening platform and a creative intelligence division. The event was hosted by Joel Creasey, who will launch a new show on Nova nationally in April.
Path to 11% was announced, an eight-signal measurement framework backed by a $1 million innovation fund, and the Audio Planning & Optimisation Platform (APOP), built with Landmarks ID to give agencies a de-duplicated view of total audio audiences. Nova also launched Alchemy, a new intelligence division led by Siobhan Siegert.
Nova announced a partnership with BrandSpace, the retail media division of Scentre Group, giving brands a single pathway to reach more than 12.2 million Australians across audio and Westfield's 42 retail destinations. Nova also partnered with Magnite to enable programmatic access to its in-store Nova Retail Network.
"Our focus is on doing more with what we already have and extracting greater value from it for our partners," said Siegert.
Australian podcast Two Broke Chicks has joined the Nova Podcasts network, with hosts Sally McMullen and Alexandra Hourigan appearing on stage at the Infronts. The show will be available on the Nova Player from March 16.
Nova's Red Room will expand its 2026 program, kicking off with with Keli Holiday at Selina's and followed by international country-pop artist DASHA in late March. Osher Gunsberg's podcast Better Than Yesterday was also welcomed to the Nova Podcasts network at the event.
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