News Corp Australia has launched its commercial video pitch, All Screens for All Australians, at a big pitch event in Sydney.
The offering, which combines News’ short-form content with Tubi’s free, ad-supported streaming platform, is designed to help advertisers reach audiences across mobile, desktop, tablet and connected TV.
News Australia client partnerships managing director Lou Barrett said clients are navigating the most complex video landscape the market has ever seen.
“Our screen strategy is front and centre of everything we do and everything else is built around it,” she told AdNews.
“We’ve really refined how we deliver stories, particularly in mobile formats, so I think having CTV added just made absolute sense for us.
“The demand’s great because it’s a free service… it fills a unique void, particularly for younger audiences who have this propensity not to want to pay for things.
“I think [Tubi] is a staple in anyone's connected TV diet.”
Viewing hours have surged more than 30% since News Corp closed its exclusive partnership with Tubi in March.
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