From big brands and agencies to marketers and mindfulness experts, Melbourne's top advertising, media and marketing professionals gathered at the AdNews Melbourne Media + Marketing Summit.
Held at Federation Square, the day opened with Holden executive director Mark Harland, who said the brand is upping its focus on people and creating content that's more appealing to women.
Carat CEO Paul Brooks then took the stage and spoke with Harland about Holden's future which needs to be “respectful, and celebrate heritage”.
The first panel, 'The New Face of Agencies', saw Bring, Carat, MediaCom and Saatchi take to the stage and discuss how agencies and clients are reshaping what they do to deliver better results and relationships.
Next up, the 'Brand Building in a Digital World' panel questioned whether brand building had been sacrificed in the name of digital tactics, and asked if marketers are too concerned with push messaging. Speakers from ANZ, BWM, CHE, McCann and Zenith discussed the topics.
After lunch, professor Mark Ritson detangled the nine areas of digital marketing he finds fault with through the lens of Dante’s Inferno.
Speaking on the topic of social media, Ritson told marketers they need to be more suspicious and must treat their partners with much more contempt.
Afterwards,Carat chief strategy officer Sam Hegg opened the 'Finding Success in Failure' session, where top execs from BrandHook, CUB, Clems Melbourne, Mondelēz and Publicis talked about how the companies became masters of their own failure.
The summit’s final discussion saw heavyweights Father Bob and Thinkerbell founder Adam Ferrier joined the stage for the Fireside chat.
Check out Sydney's Media + Marketing Summit gallery here.
Carat was our presenting partner for the Media + Marketing Summit in Melbourne and our Sydney event in may.
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