Six Gold Effies were awarded at the Australian Effies 2025 in Sydney, along with 21 Silver and 28 Bronze awards, and five Special Awards, bringing the total number of agencies recognised for outstanding measurable results to 24 and the number of clients to 26.
Leo Australia scooped the Grand Effie for the agency’s work with Suncorp.
The entry, From Recovery to Resilience: How Suncorp Rewrote Insurance Rules and Revitalised Its Business, was billed by this year’s judges as a brilliant case study in business and brand transformation.
BMF was named Effective Agency of the Year for the second year in a row, with one gold and four silvers for ALDI Australia, as well as one silver for the Attorney-General’s Department.
Effective Advertiser of the Year went to ALDI, for BMF’s entry, Proving That Going Extra Needn't Cost Extra, How ALDI Pushed the Boat out to Bring Aussies in at Christmas.
"The Effies have always been about celebrating marketing that truly delivers," said Tony Hale, CEO, Advertising Council Australia.
"This year, we saw an increased number of winners, reflecting a growing focus across the industry on work that moves the needle, challenges conventions, and demonstrates the value of creative impact. Congratulations to all who were recognised for their outstanding achievements.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.