Marketers, agencies, publishers and more gathered at the AdNews Melbourne Summit last week.
Held at the Arts Centre, adland gathered around to hear how they can survive change in such tumultuous times both within the industry and externally.
The day was filled with many highlights including a keynote on how the economy will impact the advertising, media and marketing industries from REA chief economist Nerida Conisbee, and a discussion with Clemenger BBDO MD Simon Lamplough and Polinate Melbourne director Allan Dibb about campaigns that instigate change.
Check out the photo gallery below for a glimpse.
The day also saw MediaCom CEO Willie Pang, VMLY&R head of client services Katherine Chen, Myer Market head of marketing Scott Tindall and Specsavers head of marketing & planning Shaun Briggs joined moderator and DDB head of corporate comms Lindsay Bennett to how agencies are remodelling to address client needs.
Melbourne-based creative Adrian Elton, best known for his Clive Palmer IKEA spoof ad, joined AdNew associate publisher Nicola Riches on stage to talk creativity as a sole practitioner - and he did more than that. The audience were in stitches as Elton sang the Cadbury Flakes ad jingle word for word.
Meanwhile, MediaCom MD Ben McCallum shared what his tips on leadership, as learnt from the world's past and present political leaders, while VERSA founder and CEO Kath Blackham and MD Jonny Clow revealed how they have shifted workplace culture to a more productive and positive environment.
Other speakers on the day included TVSquared head of ROW sales Brett Gillett, PHD head of trading Joanna Barnes and Nine sales director Richard Hunwick, who sat on a panel moderated by AdNews journalist Joshua McDonnell to discuss the mega change redefining “television” as a unified marketplace.
Earlier in the year, AdNews released the findings from LIDA Australia's AI-powered robot Minnie on how women are portrayed in advertising from The Australian Women’s Weekly. At the Summit, MD Victoria Curro and head of data Jake Lyme presented exclusive findings from the project.
Trade Desk director of agency API sales Stephanie Famolaro and Cadreon programmatic strategist Natalie Hatch introduced how APIs are changing the way agencies work with a live demo of Cadreon's visual data platform Phoenix.
The day concluded with Quantcast sales director Victorian & SA Darren Morton moderating a panel with RMIT University CMO Chaminda Ranasinghe, Dentsu Aegis Network head of digital and operations Amelia Elston and AKQA machine learning specialist Dr Jaehyun Shin on the perfect couple - creativity and code.
Stay tuned for more content from the Summit. Brisbane readers, AdNews is bringing its half-day "Live" event conference to Brisbane for the first time on October 29. Have your say on what content you want to hear about here.
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