Philippe Krakowsky, who helped Interpublic Group (IPG) dig deeper with data, has been appointed global chief operating officer, a new role sitting just below CEO.
IPG’s chief strategy and talent officer for more than a decade will work with chairman and CEO Michael Roth to oversee business operations across IPG.
Krakowsky will continue in his position as chairman of Mediabrands and will have oversight of Acxiom, Carmichael Lynch, Deutsch, Hill Holliday, Huge, and R/GA.
"He was the driving force behind our ($US2.3 billion) acquisition of (data company) Acxiom," he says.
"He has helped me in the design and execution of our cross agency 'open architecture' model that delivers the best of IPG solutions to our clients.
"He has also been instrumental in helping create IPG’s distinctive culture, which attracts the industry’s best talent. We're very excited to have him positioned in this new chief operating role at IPG.”
Krakowsky joined IPG in 2002 from Young & Rubicam. Previously, he led the positioning for BBDO when that agency carved out a niche as one of advertising’s premier global creative networks.
Replacing Krakowsky as CEO of IPG Mediabrands is Daryl Lee. Eileen Kiernan is appointed global CEO of UM, succeeding Lee.
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