PHD’s content division rebrands as DRUM AU

Jason Pollock
By Jason Pollock | 18 May 2022

PHD Australia is re-structuring and expanding its content division, taking on the globally recognised DRUM network name. 

The structure and associated branding will roll out across the business, effective immediately, coming off the back of 12 months of continued growth for the division.

Jo Liddell, in her role as national head of DRUM, will continue to lead the 10 plus member team of content, social, creative and partnership specialists nationally. 

“Brands have never had to work harder to build meaningful connections with consumers against a backdrop of rapid cultural change and competition for their audience’s attention,” said Liddell. 

“As a global leader in content and entertainment partnerships, DRUM are perfectly positioned to help brands to navigate this change and to help them to tell authentic product and brand stories through compelling, tune in for, worth watching again, branded content.”

DRUM AU is now the ninth DRUM agency to open its doors within the network and will expand the content offering to include services across:

  • Entertainment Partnerships
  • Social & Innovation
  • Sports Partnerships  
  • Creative Services 

Each of these pillars will have a specialist lead within DRUM, with a dedicated team to support.  

This move will also provide an enhanced service offering for brands, with the DRUM AU team able to tap into the capabilities, learnings, and case studies from the global network.

Mark Jarrett, CEO of PHD Australia said: “DRUM have shown consistently around the world their ability to create and influence popular culture, I’m so pleased to see that ambition can now be delivered to our clients here in Australia.”

Luke Southern, global CEO of DRUM said: “I’m delighted that with the launch of DRUM in Australia, our ninth global office, we will be able to bring our capabilities in content creation and production to clients in this market and help them to navigate the new world of opportunity in commercial entertainment, global partnerships and branded content.”

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