EssenceMediacom has appointed Alex Williams head of planning for its Sydney agency.
Williams joins from PHD, where he spent four years and most recently was head of planning and effectiveness.
With more than 14 years’ experience in the media industry, Williams has a deep understanding of market dynamics, the evolving media landscape and consumer behaviour, positions him as the perfect candidate to lead EssenceMediacom Sydney’s planning community.
Williams will report into EssenceMediacom’s national head of planning Jack Graham.
Graham is excited about the expertise and impact Alex will bring to the team and the Sydney clients.
"The craft of planning is fundamental in helping our clients breakthrough in the new communications economy. We are invested in delivering this capability for our clients’ brands by attracting the best talent and leadership," Graham said.
Williams will join the Sydney leadership team, under the guidance of managing director Stephanie Douglas-Neal.
Douglas-Neal said Williams is the full package.
"Smart, collaborative and passionate. He brings a great energy to the team, and a great perspective on media to our clients," Douglas-Neal said.
"He's the ultimate optimist, and exactly the person we need to help us continue to build the best possible 'breakthrough' agency in Sydney.
"Personally, I'm thrilled at the opportunity to work with him again”.
Williams said he is absolutely thrilled to be joining EssenceMediacom and collaborating with Jack, Stevie, and the wider planning team.
"The chance to partner with such a distinguished team, working alongside the world's biggest brands and an exciting agency proposition, is simply irresistible," Williams said.
"Their momentum in market speaks volumes, and I cannot wait to get started."
Williams is renowned for his ability to craft evidence-based marketing strategies and for his collaborative approach among diverse teams and stakeholders.
His passion lies in finding new ways to deliver innovative and impactful campaigns to connect with audiences that drive business and brand growth for clients.
Williams’s role is effective from April 2024.
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