Peter Horgan, the former CEO of Omnicom, has joined JOY agency as a co-principal and group chief executive across media, performance, creative, brand and fully integrated offers.
“I have had a long history with JOY professionally and personally and I am excited by what we can achieve and build together,” said Horgan.
“JOY have invested in a truly connected proposition to help maximise client outcomes in a way we can be proud of.
“I plan to use my profile and experience as an accelerant for JOY, its clients and its people”.
The addition of Horgan follows the appointment of Des Odell, Phil Pollock and Matt Keegan, and adding the Picklebet and Mecca accounts to their portfolio, as well as other brand and creative wins.
“Peter is one of the most successful leaders in the industry having overseen consistent growth built on media transparency and accountability at OMG,” said JOY co-founder Simon Rush.
“While we’re not looking to recreate a holdco, we are looking to rapidly accelerate our growth on the back of some key investments, particularly in digital and data capability.
“We’re particularly excited about the difference he will make for our clients and our people.
“We couldn’t think of a better person to lead our ambitious growth plans than Horgs.”
Horgan will start as co-principal and group CEO on October 1.
“The agency has added high level capabilities and connections in performance to complement its existing media, creative and brand strengths, making it a serious scale-up opportunity,” said Horgan.
“The team has a very ambitious agenda for the agency and its clients, plus a renewed sense of energy and urgency.
“Independents are on the rise, and they’re a whole new challenge for me. I’m looking forward to seeing what a freer, more entrepreneurial model can achieve for clients."
Horgan’s OMG career included 15 years as CEO, firstly across OMD Australia before being appointed to lead OMG Australia and New Zealand in 2016.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.