Peter Franklin has been appointed head of commercial across Revolution360 and Captive Vision Outdoor.
He is charged with overseeing the group’s commercial and government concession and exploring avenues for growth opportunities.
“I’m thrilled to join the Revolution360 family at this exciting time for our business, with continued erosion and fragmentation of traditional media audiences making OOH and experience led creative marketing an increasingly important, highly targeted and measurable medium, for government and corporate clients of all size,” Franklin says.
Franklin has previously worked at APN Outdoor as commercial director for 16 years, where he handled commercial and government relations for APN across Victoria, South Australia and Western Australia.
He was responsible for the negotiation of major contracts and tenders, site by site solutions, and the effective stakeholder management of entities including private investors, large institutions and government authorities.
Prior to APN, Franklin served as development manager for McDonald’s Australia, where he was responsible for developing new and relocated McDonald’s restaurants across Victoria.
Revolution360 and Captive Vision Outdoor group chief operating officer Michael Fishwick welcomed Franklin to the "family".
“We’re thrilled to have Peter working with us across both businesses," Fishwick says.
"We’re confident that he will strengthen our relationships with our partners and that his vast experience will be an essential asset across the Group. Peter’s expertise will without doubt be conducive to the growth of our business."
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