Perspectives - Remi Couzelas at 303 MullenLowe - Thursday will finally be the new Friday

By AdNews | 9 December 2021
Remi Couzelas.

AdNews is following the WFH Diaries with a series of Perspectives, asking two questions: What did you learn in 2021 and what are you looking forward to in 2022? We've also encouraged the industry to glam, dress for the best, and face next year with optimism. 

Remi Couzelas, Head of Planning, 303 MullenLowe

I want to be optimistic about 2022. 

We will be able to travel again, for us at 303 it means that we will able to visit family and friends in New Zealand, USA, China, India, UK, France and Iran. 

Thursday will finally really become the new Friday as we will look to only spend 3 days a week at the office. 

The expected strong economic growth will be felt across the entire industry. 

And finally we will continue to help brands build on the new habits we all had to adopt because of COVID-19 – one stat from Forester, 8 in 10 consumers will see the world as ALL digital after two years of buying cars… online, working … online, attending religious services … online, exercise classes … as a result many of us have even upgraded our home technology, and are expecting the best online experience from every brand.

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