Perspectives - Nick Behr at Kaimera - A new era of content and social media

By AdNews | 14 December 2021
Nick Behr.

AdNews is following the WFH Diaries with a series of Perspectives, asking two questions: What did you learn in 2021 and what are you looking forward to in 2022? We've also encouraged the industry to glam, dress for the best, and face next year with optimism 

Nick Behr, CEO/Founder, Kaimera 

It feels like we’re coming out of a weird, enforced hibernation, where we had none of the benefits of a good rest, and all the problems of isolation.  

We can’t wait to get back into the office, that place where we can collaborate and learn through osmosis again. In fact, we've already started transitioning back. Christmas party planning is in full swing and with the holiday period to look forward to, it’s hard not to get excited. 

We're helping to make the transition back to the office easy, and as comfortable as possible for the team. With some advance planning and a bit of flexibility, being in the office can be better than working from home. 

We realise getting back into a good routine can be difficult for some, but I think it’s necessary for everyone’s mental health and it’ll help our team establish that office groove again.   

It’s been a while since I’ve seen colleagues, clients, or friends. Getting our new juniors into the office to socialise with their senior colleagues feels like the missing magic formula. Our team culture has always been amazing but we’ve sorely missed those in-person interactions. 

This year we experienced amazing success for the agency with several client wins including ResDiary, Britbox, Campos and Under Armour. But, the biggest challenge was maintaining momentum during a global pandemic and a state-wide lockdown, while having to hire and onboard new team members. We were lucky to find talented and enthusiastic people to help drive the growth of Kaimera. 

In 2022, we are most looking forward to bringing the fun back into the media industry. 

I think the next couple of years will be an interesting time for the industry. We are entering a new era of content and social media, with the need for the industry to adapt their approach in order to stay relevant. We’re a media agency that is embracing that change and embracing it hard. Traditional marketing strategies will give way to more modern approaches, and marketers are sure to find newer ways of appealing to customers as cookies are phased out. Adaptation is definitely the way forward. 

Excitingly, more clients and organisations are looking to agencies outside of traditional circles. They are looking at independent media agencies, just like Kaimera. The key for us continues to be making media simple for clients using our depth of knowledge and expertise honed from cumulative decades in the industry. 

The coming of the new year will hopefully mark more stability, optimism and the return of travel! Many people will also be looking forward to the return of foreign workers that will help to build a strong economy again. 



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