Pedestrian TV has become the Australian sales house for Tinder and will now lead conversations with brands looking to advertise within the dating app.
Tinder is partly an ad-funded platform with a significant portion of its users using the free version of the app.
The integration with Pedestrian is the first time Tinder will have a local partnership and includes branded profiles, sponsored messages, native display, native video, polls and quizzes.
Pedestrian TV commercial director Brian Florido says Tinder's platform provides a strong brand environment.
"We’re excited to deliver everything that Tinder has to offer to Australian advertisers and combine it with Pedestrian’s market-leading creative capabilities and reach to create a truly unstoppable marketing solution," he says.
Tinder/Match Media Group head of regional VP sales Roly Elliott believes Pedestrian TV is a perfect match for Tinder with its audience also skewing younger.
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