Pedestrian TV becomes sales house for Tinder

By Fadzai Pasi | 20 September 2018

Pedestrian TV has become the Australian sales house for Tinder and will now lead conversations with brands looking to advertise within the dating app.

Tinder is partly an ad-funded platform with a significant portion of its users using the free version of the app.

The integration with Pedestrian is the first time Tinder will have a local partnership and includes branded profiles, sponsored messages, native display, native video, polls and quizzes.

Pedestrian TV commercial director Brian Florido says Tinder's platform provides a strong brand environment.

"We’re excited to deliver everything that Tinder has to offer to Australian advertisers and combine it with Pedestrian’s market-leading creative capabilities and reach to create a truly unstoppable marketing solution," he says.

Tinder/Match Media Group head of regional VP sales Roly Elliott believes Pedestrian TV is a perfect match for Tinder with its audience also skewing younger.

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