Youth charity PCYC NSW will launch a brand awareness campaign across oOh!media's billboard, street furniture, retail and office network, with an in-house public relations and social media activation and placements on Motio advertising screens.
The campaign will centre on real testimonies and real people, using storytelling to showcase the life-changing impact of PCYC's youth programs.
"Our youth programs provide safe spaces where young people can get active, build capability and connect with community," said Bree Godden, general manager of fundraising and marketing at PCYC NSW.
"But there's still a gap in public awareness around why we exist, and in a flooded charity market, we need people to know we are directly helping the young people in our own backyard."
"This campaign will share with the people of New South Wales what we do, why we do it and how they can help make a difference too."
The campaign will officially launch in early October.
PCYC NSW is an 88-year-old youth charity that offers sports and recreation, driver education, out-of-school hours care and vacation programs across metro, regional and remote New South Wales.
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